Thursday, November 5, 2009

Web directories and their importance in increasing web traffic

Digital media are becoming a core component of many businesses' marketing strategy. A cost effective way of promoting your website effectively is web directories. Other alternatives include writing articles and banner advertising. In this article, we will discuss the importance of web directory submission in increasing web traffic.

You should submit your website to as many business and specialty directories as you can. Some charge whilst others provide a free link. A most valuable resource is Dmoz.org as well as the Yahoo Directory. You should take into consideration the fact that it might take weeks if not months to get listed because websites must be approved manually.
Meanwhile other directories relating to your subject area can be contacted. Look for vertical market, general business, industry specific directory, trade association, local and professional membership directories.
A spreadsheet can be valuable in order to keep track.An online form is the usual way for most applications. Find the right category and make sure your site is 100% complete; this way you avoid the risk of not being found, or being rejected. The categories in which your competitors are listed should be taken into consideration together with the ones that come up first for searches which accurately correspond to your website. It is a long time effort, but it pays to be seen.

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